Professor Laizeau

Exploring Social Media

Social Media Communication

Social Media Literacy

Reading Between the lines of social media with generation Z

Schedule

What to do when

Week	Presentations	In-class Activity	Homework
Week 1	Course Introduction Social Media Consumption	Choose teams, themes, dates, start blogs Create social media consumption infographic Personal branding	Belbin Personality Test Create blogs - Team Name Logo Mission Statement Write first article
Week 2	Irresistible Social Interaction	Team 1 Group presentation of blog, theme, name, logo, mission statement, introduction of each member, Belbin results, first posts by each member Team 2 Group presentation of blog, theme, name, logo, mission statement, introduction of each member, Belbin results, first posts by each member	Study Glossary of Social Media Terms for Quiz
Week 3	Quiz glossary of social media terms	Team 3 Group presentation of blog, theme, name, logo, mission statement, introduction of each member, Belbin results, first posts by each member Team 4 Group presentation of blog, theme, name, logo, mission statement, introduction of each member, Belbin results, first posts by each member	Exchange on blogs (questions, answers, discussions) Each student comments on at least three posts from other teams' blog
Week 4	Connected, but alone on social media	Team 5 Group presentation of blog, theme, name, logo, mission statement, introduction of each member, Belbin results, first posts by each member	Exchange on blogs (questions, answers, discussions) Each student comments on at least three posts from other teams' blog
Spring Break
Week 5	Midterm oral evaluations of blogs in teams	Each team presents during 10 minutes Schedule to be given	Incorporate corrections and suggestions into blog Prepare final written version of blog to be turned in following weekPrepare case study, interview, or survey
Week 6	Behavior modification	Team 1 Group presentation of case, interview,or survey Team 2 Group presentation of case, interview, or survey	Exchange on blogs (questions, answers, discussions) Each student comments on case, interview or survey and posts from other teams' blogs
Week 7	Fake News	Team 3 Group presentation of case, interview,or survey Team 4 Group presentation of case, interview, or survey	Exchange on blogs (questions, answers, discussions) Each student comments on case, interview or survey and posts from other teams' blogs
Week 8	Theme article, video, text Social media marketing, storytelling, viral campaigns	Team 5 Group presentation of case, interview, or survey	Exchange on blogs (questions, answers, discussions) Each student comments on case, interview or survey and posts from other teams' blogs
Week 9	Final oral evaluations of blogs in teams	Each team presents during 10 minutes Schedule to be given	Incorporate corrections and suggestions into blog Prepare final written version of blog to be turned in following week
Week 10	Review for written final exam	Questions and review for final written exam	Prepare for final written exam

Inter

Group 1E

Group 1A

Group 1F

Group 1B

Group 1G

Group 1C

Group 1H

Group 1D

Group 1J

Theme Topics

Social media and us

Psychology of social media

Social media risks and threats

Art and social media

Opportunities on social media

Groups on social media

Course Description

Course Overview

Through a reflective and sociological analysis of social media and its impact on modern life, this course aims to introduce students to different aspects of social media communication strategies around the world placing these new communication tools in the greater context of grand societal changes.

Approach

At the completion of the course, students will be able to analyse, evaluate, and create social media messages via blogging, and understand the complex messages we receive on social media while applying critical thinking skills to a wide range of issues. Thus acquiring vital social media literacy skills .

Results

This social media literacy is intended to enable students to:

Understand how social media are shaping our culture and society
Identify social media communication strategies, how they are used and by whom
Name the various techniques of persuasion used on social media
Recognize fake news, including bias, spin, misinformation, and lies
Recognize what the media makers want us to believe or do
Discover the parts of the story that are not being told and why
Evaluate social media messages based on their own experiences, skills, beliefs, and values
Create and distribute their own messages on social media via the use of blogging

Course Format

The core format of the course will revolve around the creation of blogs in which the students will present and analyze various themes related to the ways social media influence society. Understand how social media are shaping our culture and society
Theme presentations and animated discussions - Students will explore and discuss various themes touching on social media, looking at social media communication strategies through the analysis, presentation and discussion of specific topics in business, societal, political, non-profit or other themes taken from around the world.
Case study presentations, interviews, surveys and animated discussions - Students will be asked to study in depth a particular aspect of the theme they have chosen.

Team Blogs

First In-Class Blog Presentation (Weeks 2, 3, and 4)

Team name
Logo
Mission statement
Vision statement
Introduction of all team members
Results from Belbin Personality Test
At least one post written by each team member

Midterm Evaluation of Blog (Week 5)

All of the above
At least three posts written by each team member
Including sharing of articles and audiovisual content
Comments on blog posts

Second In-Class Blog Presentation (Weeks 6, 7, and 8)

All of the above
Choose one of the three below
Rough draft of thematic case study
Interview
Or survey

Final Evaluation of Blog (Week 9)

All of the above
Video teaser presenting blog
Final thematic case study
Interview
Or survey
Minimum of six comments

Midterm and Final Blog Oral Evaluations

Content (50 points)
Graphic choices (15 points)
Oral presentation skills (35 points)

Content

Is the blog complete?
For midterm evaluation
- Original name and logo
- Mission statement (what and why of the blog)
- Introduction of team members
- Three articles per team member
For final evaluation
- Case study, interview, or survey
- Video teaser
- Minimum six comments
Blog organisation
- Clarity of home page
- Categories
- User-friendly
- Comment section easily accessible

Graphic Choices

Do they work with theme chosen?
Are they well-explained?
Are they pleasing?

Oral Presentation Skills

No notes! - Speaking skills, not reading skills
Eye contact
Body language
- Hand gestures
- Movements
- Fidgeting
Appropriate clothing
Team positioning in space
Teamwork (who does what when?)
Team synergy and support

Evaluation

Continuous Assessment - 50% of Final Grade

Group presentation of theme and animated discussion with class - 10%
Group presentation of case, interview, or survey, and animated discussion with class - 10%
Continuous on-line discussions on each other's blogs (6 comments and questions per student) - 15%
Mid-term assessment of blog (oral and written) - 25%
Final oral and written presentation of blog (team and individual) - 25%
The grade for the video teaser will be averaged into the two grades for the oral presentations of blogs
Preparation and participation to in-class discussions on lectures, videos, readings given in class - 15%

Final Written Exam - 50% of Final Grade

Based on lectures, videos and readings given in class

socialmediacourse2021.chandralaizeau.com